We started Lost & Found By J Friedman because we believe life is short and we wanted to create a brand that blurs the line between real life and time off. It is how we strive to live our lives and it's a mindset that runs deep and influences every aspect of the line.
Montauk, where we have called home base this summer, is known as "the end of the world" to many US East Coasters and epitomizes the vibe and lifestyle Lost & Found represents. From its quaint little town, to local watering holes and surfer beaches, it is a quintessential beach town. Because of this, we agreed there was no better place to launch our collection. We believe it is important to live the life you sell and strive to be your most authentic self. If you happen to be in the Montauk area this summer, we are having pop ups every weekend and would love to meet you. Check out our instagram @lostandfoundbyjf for updates on where and when we will be popping up!