"NOT ALL THOSE WHO WANDER ARE LOST"
We launched Lost & Found By J Friedman in 2017 because we shared a vision for a laid-back and comfortable yet highly wearable line inspired by the most enchanting and understated beach destinations in the world. To us, these are the ultimate places to both lose and find yourself. It was then on a trip we took together to Bali, that we decided to create the collection, and that magical island still serves as our ultimate inspiration for the brand. Through our collaboration with local Balinese artisans, the collection is now also produced with love in Bali, Indonesia.
The name Lost & Found By J Friedman seemed even more fitting because after first meeting in 2006 and sharing our first beach adventure, we lost touch yet continued to serendipitously find one another over the next ten years. As friends who share both a first initial and last name, and whose lives have been brought together time and again (whether on a random NYC street corner, an out of the way Montauk bar or on a remote beach in Tulum), we knew the time was finally right for us to create a line inspired by our travels. Driven by the belief that life is precious, it's our goal to build a brand that truly blurs the boundaries between "real life" and "time off".
Lost & Found By J Friedman offers a global, laid-back sensibility that appeals to all those who value travel and the essence of a beach-inspired life. Season to season the collection features essential, core styles in new, hand-woven fabrics. It was important to us that the line complement all body types, which allows for the collection to be one size. We will continue to develop and add more beach-life essentials with every collection and we look forward to hearing any suggestions you may have.
So go out there and get lost...or found. Either way, we hope you enjoy wearing our line as much as we did creating it!
xo Jess and Jenny